Dried pancakes in plastic. Explain that to me.
Sometimes I really admire junk food manufacturers. They are driven by a positive ideology that enables them to see opportunity everywhere, even in the most unlikely of places. Where others might only see obstacles, they see challenges, which they then embrace with gusto. I like that.
Generally speaking, that is; not when it comes to junk food. We don’t need it and it does us more harm than good, yet we are persuaded by these misguided masters of opportunity that something as ludicrous as pancake mix is desirable. Yesterday was pancake day, or Shrove Tuesday if you prefer. Now, I have no problem with festival foods that wouldn’t ordinarily fit the health bill. Pancakes are pretty basic things – quick and cheap and if done well a real treat. Traditionally they are made from flour, eggs, milk and butter, with sugar and lemon to taste. They require minimum preparation time and little in the way of culinary experience. Children enjoy making them, because they can. Pancakes don’t have much to commend them in the health department, but festival food is soul food, as is all shared food which is central to a group celebration.
But these plastic bottles containing dried pancake mix, which only came to my attention yesterday, are a source of despair. I examined the ingredients, and the instructions. The powdered mix contains all things dried – egg white, egg yolk, skimmed milk powder. Even the ubiquitous, odious ‘vegetable fat’ has managed to insinuate itself into the ingredients list. I don’t know why; there is probably a food technology explanation for this, albeit one I can’t summon any interest in. Your task is to take off the lid and fill the bottle with water, up to the line, shake, pour into a frying pan and surrender your soul.
This product of the R&D department of some nondescript factory somewhere in the UK removes all joy from the act of pancake-making and strips us of our last vestige of culinary creativity, of human participation. Unless of course we choose not to.






